RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1007402

Contents of this Issue


Page 38 of 126

34 August 2018 RISMedia's REAL ESTATE form video vignettes, sleek visuals and informational takeaways. Since the campaign launched, the brand has garnered almost 180 million impressions across social media platforms like Instagram, Facebook, YouTube and Pinterest. This innovative tactic to real estate marketing represents only one of many ways the brand is differentiat- ing itself as a forever name. "Forever also means being an all-inclusive leader," says Teresa Pa- lacios Smith, vice president of Di- versity, Inclusion and Multicultural Strategies at HSF Affiliates. Palacios Smith joined HSF Affiliates (which owns and operates the Berkshire Hathaway HomeServices franchise network) in August 2017, tasked with overseeing the franchisor's commit- ment to increasing diversity among its brokerage networks. "We understand the importance of helping our network brokerages mirror the diversity of the communi- ties they serve," she says. "For us, 'diversity' is so much more than a catchphrase; it's woven into the inclu- sive fabric of who we are as a brand, as a network and as professionals helping others achieve the dream of homeownership." Most recently, Palacios Smith re- ceived one of the first-ever RISMe- dia Real Estate Newsmaker Awards, bestowed to several industry lead- ers at the National Association of REALTORS® Legislative Meetings & Expo in Washington, D.C., earlier this year. Leaders who received the award exemplify an outstanding abil- ity to garner positive headlines, a direct result of their effectiveness in creating change. Gary Acosta, co-founder and chief executive officer of the National As- sociation of Hispanic Real Estate Professionals (NAHREP) says, "I have no doubt that through her influence, the network will better service every single member of their respective communities and make them feel cared for, always." "Teresa is transforming the Berk- shire Hathaway HomeServices net- work through her dedication to di- versity," says Jim Park, the national chairman emeritus for the Asian Real Estate Association of America (AREAA). "In the entire real estate industry, there is no greater ambassador for diversity and the empowerment of women in business than our own Teresa Palacios Smith," says Blefari. "I have witnessed firsthand her in- comparable efforts tied to inclusivity, diversity and gender equality for our network agents and the communities they serve." For the Berkshire Hathaway Home- Services brokerage network, "com- munity" is an ever-expanding concept, especially as the brand grows both in America and across the globe. "It's important for us to develop a deep understanding and respect for the businesses and cultures that distin- guish all countries," says Michael Jal- bert, senior vice president of Global Sales for HSF Affiliates. "Forever in the franchise sales arena means being highly selec- tive of the brokerages that join our network and focusing on our global growth," he says. Since joining the team in October 2017 after previ- ous positions driving growth at ma- jor real estate brokerage networks, Jalbert has orchestrated impressive franchise transactions for Berkshire Hathaway HomeServices that are helping to bring the forever brand to new markets. "I'm delighted, yet not the least bit surprised, that prominent real estate brokerages are drawn to our brand," says Jalbert. "Industry leaders near and far—and the markets they serve—recognize and appreciate the universal relevance of Berkshire Ha- thaway HomeServices. Specifically, they understand how our brand, un- like any other in the real estate in- dustry, represents prudent decisions and sage advice—and these brand promises transcend geography." Globally, Berlin became the brand's first international stronghold in March with the launch of Berkshire Hatha- way HomeServices Rubina Real Es- tate, an award-winning brokerage and recurrent honoree for Germany in the prestigious International Property Awards. In 2017, Rubina Real Estate was named "Best Real Estate Agen- cy" and "Best Property Consultant (Marketing)" for all of Europe. "Most brands are hyper-vigilant regarding recruiting and retention, whereas the Berkshire Hathaway HomeServices culture is based on selection and development," ex- plains Jalbert. "That comes into play with franchise sales, because we at- tract brokerages that don't want to just grow a little; they want to grow exponentially among a network of elite professionals and a team of strategic leaders." And Berkshire Hathaway Home- Services leaders aren't just adept at creating forward-moving initiatives; they're also experts at coordinat- ing all projects to foster the kind of synergy necessary for sustainable progress. "For us, 'diversity' is so much more than a catchphrase; it's woven into the inclusive fabric of who we are as a brand, as a network and as professionals helping others achieve the dream of homeownership." – TERESA PALACIOS SMITH Vice President of Diversity, Inclusion and Multicultural Strategies, HSF Affiliates

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