RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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26 August 2018 RISMedia's REAL ESTATE W hat was born and bred within a forward- thinking brokerage now stands as one of the most well-entrenched technology players in the residential real estate industry. Since its launch as an independent entity in 2012, MoxiWorks has gone from serving its parent, Windermere Real Estate, and its 6,000 agents, to providing its open-platform, Cloud-based system, which allows data to be shared among tools from any vendor, to more than 60 brokerages and 110,000 agents across the country. And along the way, MoxiWorks has been joined by more than 40 platform partners. While such growth could not have been accomplished without state-of-the-art technology, CEO York Baur believes the real key to MoxiWorks' success has been its laser focus on broker needs, from its inception at Windermere and every day thereafter. "We are of brokers, by brokers and for brokers," says Baur. "Our belief is that brokerage is the sun of the solar system, so we listen very carefully to what our brokers ask of us." MoxiWorks Vice President of Business Development and Product Evangelism Georgia Perez echoes that senti- ment. "What makes us different is that even though we are deeply technological people, we also have real estate DNA. We know the problems we are trying to solve." And she means this literally. While Perez has 25 years' expe- rience in technology, she also has 10 years' experience as a REALTOR®. According to Baur, broker input and feedback steers the ship at MoxiWorks. "I would argue that we have some of the best technology anywhere in the tech world. But what's different about us is our focus outside the building. Customers give us feedback on prototypes before we ever write a line of code. That's different from what most software companies do." THE PRODUCT PLAN According to Perez, a product isn't developed unless it can do one of three things: help a broker with recruiting, retention or agent production. "We've seen the pain points of the broker, and we're focused on consistently solving their pain and helping them be more profitable," she says. With that goal in mind, MoxiWorks has put forth an impressive lineup of solutions-oriented products for bro- kers and their agents (see sidebar on page 27). From the classic fan-favorite CMA and marketing presentation software Moxi Present, to the recently introduced all- in-one recruiting and retention system Moxi Talent, the drive to make life easier for brokers and agents—and thereby more profitable—is ongoing. "We are an agile development shop," explains Perez. "We listen closely to our customer base and connect them to each other; then we talk about what we want to develop. We are a very quick-moving and evolving com- pany." While MoxiWorks' homegrown products have been in- strumental to its success, so has its model of inclusion. Making Brokers the Center of the Universe The approach that's made MoxiWorks a star by Maria Patterson

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