RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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16 August 2018 RISMedia's REAL ESTATE {The NAR Power Broker Roundtable} Christina Pappas: In my company, charitable giving started with Ken Keyes way back in 1926, and over the years, my grandfather and my father have grown that tradition, currently giving to the Dol- phins Cancer Challenge and more than 60 other charities within our footprint. We give because we see ourselves as the heart of the community, and giving back, especially to the causes our agents support, is as important as anything we do. So, I thought it might be eye-opening to hear how other companies approach giving. Jim, can we start with you? Jim D'Amico: For us, too, giving starts with our agents, many of whom sit on the boards of local charities— like Understanding Cam, which was started by a local family to fund au- tism research, or Wounded Warriors, which makes a difference in meeting the needs of local heroes. We put our money—and our time—into making our communities a better place to live. Drayton Saunders: Seven years ago, we started a foundation for those very same reasons—to make a significant difference in the lives of those who need it in our own community. We have a council made up of agents and staff to help us manage our program, and we tend to focus on local efforts that fall off the big-picture radar—groups like 40 Carrots that are all about shelter, sustenance, and feeding kids when they're out of school for the summer. Giving isn't mandatory, but many of our agents donate funds maybe once a year or a little out of every transac- tion, and the company matches 10 percent of the total. Shane McCullar: Our charitable ef- forts began with Hurricane Katrina. We had agents all over the Southeast Coast at that time who were totally wiped out—needed everything from canned goods to toilet paper. We joined the NAR effort to raise $2 million in relief funds, and Keller Williams on its own raised another $2.3 million. We pitched in again after the flooding in Houston and Puerto Rico, and we give generously to our KW Cares program, in which 100 percent of all donations go to KW agents and their families who, for whatever reason, need a helping hand. Chris Trapani: In our case, my co- founder, Ryan Iwanaga, and I feel so strongly about social responsibility that we've pledged to give 1 percent of our gross commissions to chari- table or community-minded groups. As a company, we are committed to being eco-friendly, so much of what we choose to support is environ- mental in nature—recycling, sustain- ability, ecological awareness—but we also sponsor a number of community events—beach clean-ups, arts and music festivals, relays, even summer movie nights. Our goal is to make the 1 percent we give total $1 million a year. CP: I'm not surprised to hear these huge numbers, and I think it's wonderful that every leader, every company, seems to find a way to give back that reflects their ethics and their values. Why are we, as REALTORS®, as a profession, so commit- ted to charitable giving? SM: For us, it's personal. It's near and dear to our hearts. We saw what Katrina left behind. It made us realize that everyone is vulnerable, no mat- ter how secure you think you are. JD: And it's more than money. It's rolling up your sleeves, working at the soup kitchen, organizing a drive to cover expenses for a family who's lost a child. Sometimes, it's a team- builder, like our Basket Brigade, filling baskets of food for the needy. DS: The hidden benefit is we're a bet- ter company—a stronger company— for giving back the way we do. RE 8For an expanded version of this article and other NAR Power Broker Roundtable topics, please visit www.rismedia.com. Charitable Giving: Why and How REALTORS ® Give Back "We put our money— and our time— into making our communities a better place to live." – Jim D'Amico Broker/Owner, CENTURY 21 NS Group/North Shore MODERATOR: Christina Pappas District Sales Manager, The Keyes Company, Miami, Fla.; Liaison for Large Firms & Industry Relations, NAR PARTICIPANTS: Jim D'Amico Broker/Owner, CENTURY 21 NS Group/North Shore, Boston, Mass. Drayton Saunders President, Michael Saunders & Company, Sarasota, Fla. Shane McCullar CEO/Owner, Keller Williams Realty Metro Center, Leesburg, Va. Chris Trapani CEO/Co-Founder, Sereno Group, Los Gatos, Calif. The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Christina Pappas, NAR's Liaison for Large Firms & Industry Relations. Watch for this column each month, where we address broker issues, concerns and milestones.

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