RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1007402

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I n today's start-up environment, the new normal seems to be here to- day, gone tomorrow. Heavy venture capital investment, lots of hype, then sell to the highest bidder and move on to the next thing. Residential real estate is just a pit stop—a quick hit when opportunity knocks. Then there are those who see this business for what it is—a long-term relationship. Take Warren Buffett, for example, who says, "Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and [Berkshire Hathaway] HomeServices will be around 100 years from now. " In this month's cover story (page 30), which takes an inside look at the franchise Buffett gave his company name to, Berkshire Hathaway HomeServices, the idea of residential real estate as a lifetime commitment is explored in the concept of what they've aptly termed a "forever brand. " The idea of forever applies at every level, starting with the brand itself, all the way down to the agent relationship where the goal is to develop clients for life. "A forever real estate agent understands that the concept of home is predicated on the many changes life can bring and it doesn't start—or end—with the transaction," says Berkshire Hathaway HomeServices President and CEO Gino Blefari. "That's what we want consumers to associate with every single sales professional who carries our Berkshire Hathaway HomeServices name." To borrow Gino's terminology, you'll find many strategies in this issue for developing "forever" relationships with clients, from implementing technology systems that streamline and manage communication, like MoxiWorks (page 26), to build- ing relationships based on trust and becoming the most influential agent in your market (page 71). We hope you take away a few ideas that help you forge the type of relationships that live long beyond the transaction. After all, that's why we're in this business in the first place. Wishing you continued success, John E. Featherston CEO & Publisher A Long-Term Relationship location Smart Homes: The Way of the Future, or a Risk to Homeowners? REAL FOREVER BRAND Gaining Into HomeServices

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